The Portland Business Journal spoke to the global head of adidas basketball Chris Grancio on how the division is going. Eight months after the sports giant dropped its bid to outfit the NBA, Grancio has been working overtime to reset adidas' basketball footprint. Apparently, it's paying off -- thanks to a slew of new hires, increased focus on consumer feedback, a focus on design and a shift in how the company uses endorsers.
The Portland Business Journal spoke to the global head of adidas basketball Chris Grancio on how the division is going. Eight months after the sports giant dropped its bid to outfit the NBA, Grancio has been working overtime to reset adidas' basketball footprint. Apparently, it's paying off -- thanks to a slew of new hires, increased focus on consumer feedback, a focus on design and a shift in how the company uses endorsers.
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